JourneyJam
a passion project
Your Travel Planning Companion
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Your Travel Planning Companion 〰
Problem
Planning a trip with a group of friends or family is a joyful endeavor, but we all know how challenging it can be. Coordinating schedules, finding the best travel options, and managing everyone's preferences can turn what should be an exciting adventure into a time-consuming and sometimes overwhelming task.
As travelers, we deserve a more enjoyable and efficient way to organize these memorable journeys.
Solution
Enter JourneyJam—your travel planning companion. Say goodbye to the complexities of coordinating schedules and the tedious search for accommodations and flights. With JourneyJam, the process becomes as smooth as spreading jam on toast.
It's your ticket to joyful, hassle-free travel experiences, so you can savor every moment of your journey with those who matter most.
Phase 1
Empathise | Define
Surveys
Recognizing the challenges of trip planning among my friends, I had to delve deeper to understand how frequently these issues arise among others.
To gain deeper insights into the challenges individuals face when planning trips with a group, an online questionnaire was conducted. The questionnaire comprised open-ended questions that allowed respondents to express their thoughts and experiences freely. The aim of this survey was to understand the complexities of organizing trips with friends and family, with a particular focus on the difficulties faced during the process and the time invested in planning. The collected data sheds light on common pain points encountered by travelers and highlights the need for more user-friendly solutions, like the JourneyJam app, to streamline the trip planning process.
Survey Groups
Takeaways
User Personas
The decision to create personas stemmed from a fundamental need to ensure a user-centered design approach. Each persona was specified with essential details, including demographic information, goals, motivations and pain points, offering a clear and comprehensive snapshot of distinct user profiles.
These personas were categorized into two primary focus groups: one comprising friends seeking to travel together while facing the challenge of distant locations, and the other consisting of a family contending with the task of coordinating varied life stages to find a suitable time for their journeys.
JourneyMap
I created a customer journey map with the aim of gaining deeper insights into how customers discover and engage with my service. The goal was to unearth potential areas of importance in the design. As a result, I focused my design efforts on these specific stages to provide a more effective and satisfying experience
Journey Map
Phase 2
Ideate | Prototype
Ideate & Prototype
In the design phase, once the logo had been finalized, I proceeded to establish the color scheme and various design elements.
Next up was creating a user flow chart, it was instrumental in helping me understand the user's path, identify pain points, and ensure a seamless and intuitive user experience.
Finally, using Figma, I transitioned my concepts into high-fidelity wireframes. Drawing from my background as an architect, accustomed to handling intricate projects, I constantly refined the wireframes, resulting in a smooth and hassle-free prototype development process.
User Flow
Wireframes
Usability Testing
I developed a functional, high-fidelity prototype using Figma. Simultaneously initiated the recruitment process for user testing, ensuring they met a specific criteria.
In the first round, I conducted three usability tests, and after addressing the identified issues through iterations I followed up with one more test to determine the improvements.
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Before & After - Journey Summary
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Before & After - Find Out More
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Before & After - AI Chatbot
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Before & After - Journey Location
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Before & After - Booking
Final Design
(…….for now)
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Welcome Page
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Find Out More
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Create an Account
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Sign In
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User Profile - Date Selection
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User Profile - Select Location
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User Profile - AI Chatbot
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User Profile - Add Others, Create a Journey
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User Profile - Journey Summary
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Journey Page - Dates
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Journey Page - Location
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Journey Page - Booking
Conclusion
Through this UX case study, I've recognized the significance of user-centered design, a catalyst for digital product success. Utilizing user personas, customer journey mapping, and a high-fidelity prototype played pivotal roles in shaping "JourneyJam." While it's conceivable to design without these components, they facilitated the understanding of user pain points and ensured a smooth iterative process.
However, there are areas where improvements can be made to further elevate the user experience. For instance, the challenge of integrating booking through partner websites necessitates continuous exploration and innovation.
Key Takeaways
1. User-centered design is paramount for success.
2. User personas, customer journey mapping, and prototypes are invaluable tools.
3. Integrating booking through partner websites remains a challenging concept.
4. A commitment to continuous improvement and innovation in the user experience.
Tools
Illustrator, Photoshop, Figma, FigJam
UX Research, UX/UI Design
My Role
Overall: 5+ weeks
Discovery & Research: 2 weeks
Design & testing: 3 weeks